Sterling Sports Management, JBC Golf, Inc., and Playbook Public Relations Join Forces to Elevate the Legends of the LPGA

COLUMBUS, Ohio – Legends of the LPGA, the official senior tour of the LPGA for players aged 45 and over, is excited to announce a strategic partnership with the Legends Board, JBC Golf, Sterling Sports Management, and Playbook Public Relations. Together, these organizations aim to enhance the visibility and impact of the tour through collaborative efforts in sales outreach, social media engagement, and tournament management. 

Sterling Sports Management, a globally recognized firm based in Columbus, Ohio, will spearhead sales outreach for the Legends of the LPGA. With a history in athlete representation across golf, baseball, and football, Sterling brings extensive expertise to the partnership. Their experience positions them to secure sponsorships that will boost the tour’s visibility and effectiveness. By aligning with brands committed to golf and women’s sports, Sterling is dedicated to cultivating relationships that uplift the Legends of the LPGA and showcase its players. 

“Sterling Sports Management is honored to be part of this initiative with the Legends of the LPGA,” said Jeff Chilcoat, president of Sterling Sports Management. “The talent and legacy of these athletes deserve to be highlighted, and we are excited to connect them with brands that will help elevate the tour’s presence and impact.” 

Playbook Public Relations, led by Sally Dee, former LPGA Tour player, will manage social media initiatives for the Legends of the LPGA. Playbook will focus on enhancing the tour’s visibility through strategic storytelling and digital communication. Their team’s expertise in leveraging social media will help to engage fans, promote events, and celebrate the players’ achievements, creating a vibrant and connected online community. 

“We are excited to enhance the visibility of these amazing athletes and help tell their stories in ways that engage both new fans and long-time supporters of the game,” said Dee. 

JBC Golf, Inc., founded by Legends Hall of Fame member Jane Blalock, will continue to oversee administration and tournament management for the Legends of the LPGA. JBC specializes in developing innovative sponsorship and marketing opportunities for Fortune 500 companies and major corporations. With an understanding of the golf industry and a commitment to excellence, JBC ensures that each tournament is executed flawlessly, enhancing the experience for players and spectators alike. Their expertise will further solidify the Legends of the LPGA as a premier destination for senior women’s golf. 

“Our goal has always been to provide a world-class experience for both players and fans,” said Blalock. “Through these new partnerships, we’re excited to continue growing the Legends of the LPGA, bringing greater recognition to senior women’s golf and the incredible athletes who have shaped the game.” 

Together, these organizations will work to elevate the Legends of the LPGA, creating a promising future with a distinguished schedule and greater visibility for its talented players.For more information on Legends of the LPGA, please visit https://legendsofthelpga.com. 

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ABOUT LEGENDS OF THE LPGA

Legends of the LPGA is the official senior tour of the LPGA providing competitive opportunities for LPGA Tour professionals and eligible amateurs, age 45 and over. The tour was founded in 2000 by 25 veteran LPGA Tour professionals with the goal of continuing to showcase the talents of some of the greatest women golfers of all time. Legends of the LPGA members, including 15 LPGA and World Golf Hall of Fame members, have combined for over 750 LPGA Tour victories including 84 major championships. Legends of the LPGA has helped raise nearly $24 million for charity.  For more information on Sterling Sports Management, LLC, please visit https://www.sterlingsm.com For more information on Playbook Public Relations, please visit https://playbookpublicrelations.com

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Ayla Berrigan

Sterling Sports Management, LLC

1227 Kilham Court

614-439-7676 (cell)